Disgust is a powerful human emotion. Here you see the reaction of people to a diluted sample of the scent used in the Invi Armband. This is a similar formula that is also used by the military to non-violently control crowds.
invi was invited to BNR new radio
invi was invited to BNR Nieuwsradio to talk about how a foul smell can deter aggressors. In this interview, we let presenter Meindert Schut taste our scent. His reaction at 3:25 says it all!